About us

An alternative, simpler option icon

An alternative, simpler option

With millions of people switching their TV, broadband, mobile, energy and insurance suppliers every year, Smart offers a simpler way for customers to get these essential services.

Changing the status quo

Changing the status quo

We remove the hassle of managing and renewing multiple suppliers. Also, through placing trust in us, our customers will always benefit from fantastic savings and rewards.

A best in class digital service

The best digital service

Our digital mindset enables Smart to stand out from the crowd, by both the way we enable customers to manage and control their spend, through to the outstanding service we provide.

A market leading challenger

A market leader

As the only connected home provider integrating TV entertainment, telecoms and energy services, Smart is the leading challenger brand leveraging the latest developments in the Internet of Things.